As a VC you get to live vicariously through your portfolio companies. Sometimes that is exhilarating, other times it is frustrating, and quite often it’s just plain funny. This morning, I’m laughing.
Given some of GOOGopoly’s moves in late 2007, more and more bloggers and advertisers are realizing that PageRank has no direct correlation to traffic and pageviews. A link-savvy PR5 site can have ~100 visitors and plenty of PR0 sites have thousands of visitors. Alexa tries to improve on this with sampling estimates for traffic, but it’s common knowledge that sampling errors and gaming drive a wedge between Alexa stats and reality.
Being in the social media marketing business, IZEA saw this as a problem and an opportunity. The result was RealRank, an open ranking system based upon real visitors, pageviews and active links (e.g. links that actually refer people rather than hidden on footers etc.). IZEARanks.com was launched with RealRank tools and reporting. So, how do you let the world know when you’ve got a better mousetrap? Well, one way is the town crier of our time: funny videos.