Sunscreen, for Fruit?

Posted by on August 1, 2008 at 9:00 am.

sunscreen fruitGiven Florida’s roots in agriculture, PurFresh caught my attention recently. Their product, PurShade, is an SPF 45 spray to protect fruit from solar radiation — yes, sunscreen for fruit. Evidently, the sun can destroy 20-40% of some crops. In the words of a Florida distributor:

“Growers in South Florida can experience severe sunburn or sun-scald on watermelons, peppers and tomatoes,” said Frisbie, who works for Howard Fertilizer and Chemical. “The higher SPF factor found in Purshade offers better sun protection on exposed fruit.”

The Fremont, CA-company even closed $25M from Foundation Capital earlier this year. What’ll they think of next…

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