MSNBC BreakingNews Paid Link on Drudge?

Posted by on September 4, 2010 at 6:39 pm.

drudge breakingnews on twitterIs it just me or is there something odd about this “TWITTER BREAKING NEWS FEED…” link in the typical content area of Drudge Report (bottom link in the pic on right)?  It links to the twitter account @breakingnews — an account that appears to have been purchased by MSNBC within the last couple years.  Do you think it’s:

1) Purely an organic FYI?

2) A paid link/ad for MSNBC with no disclosure and passing link juice?

3) Drudge bought that account from MSNBC and he’s promoting a sister property?

That account has over 1.8 million followers, but it’s unusual to see Drudge promoting an MSNBC property.  What do you think?

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