Upon opening my office snailmail today I was surprised to find a brochure publicizing a “Webcast Auction” liquidating AdobeAir® products. I didn’t remember MasterCool or ArchCircle apps based upon AdobeAIR. As I looked inside I was even more intrigued by the opportunity to bid on intellectual property including the AdobeAir® trademark.
Of course, this auction had nothing to do with Adobe’s AIR web development platform (it involved manufactured cooling products), but the brand is ironic given how aggressive Adobe’s been on trademarks — they even went after the founder of freshAIRapps.com because it was a directory of AIR applications using “air” in the domain.
