Category Archives: alexa

RankSpank Makes Me Laugh…What’s Your RealRank?

As a VC you get to live vicariously through your portfolio companies. Sometimes that is exhilarating, other times it is frustrating, and quite often it’s just plain funny. This morning, I’m laughing.

Given some of GOOGopoly’s moves in late 2007, more and more bloggers and advertisers are realizing that PageRank has no direct correlation to traffic and pageviews. A link-savvy PR5 site can have ~100 visitors and plenty of PR0 sites have thousands of visitors. Alexa tries to improve on this with sampling estimates for traffic, but it’s common knowledge that sampling errors and gaming drive a wedge between Alexa stats and reality.

Being in the social media marketing business, IZEA saw this as a problem and an opportunity. The result was RealRank, an open ranking system based upon real visitors, pageviews and active links (e.g. links that actually refer people rather than hidden on footers etc.). IZEARanks.com was launched with RealRank tools and reporting. So, how do you let the world know when you’ve got a better mousetrap? Well, one way is the town crier of our time: funny videos.

Kudos to Veronique, Ashley, Travis, Scott, and even champagne bubbles Ted, for a very professional music video. Keep them coming and keep having fun

IZEARanks.com Alpha Now Live: Open Analytics Arrives

It was announced earlier today that IZEARanks.com has been released in alpha. Ted’s post at the IZEA blog provides plenty of context, including details on the open analytics, smooth graphs, and API. In short, social media deserves a transparent ranking system that measures true traffic and influence, based upon primary data (via on-site analytics) rather than audience inferences (via in-browser) or mysterious backlink algorithms. RealRank is that ranking system and more IZEARanks will be coming (like ROIRank: measuring true ROI for social media marketing). Go register your blog now, or checkout others…and help make the open analytics even better…

I think a tease of eye-candy is in order:Congrats team on the alpha release…and good luck with the alpha bug reports and feature requests 😉