Category Archives: cloverfield

Cloverfield Reviews from 1-15-08 Screenings

OK, blame it on my BLOG260 commitment or my love of ARGs, but this is yet another post about Cloverfield. Specifically, my 1-10-08 Cloverfield review is about to get some blogosphere company from a flood of 1-15-08 screenings — still 3 days before national release.

If you attended one of tonight’s Florida screenings in Tampa, Orlando, Aventura, Jacksonville, or West Palm Beach, I’d like to see/link your review from my prior review. Likewise, if you attended one of tonight’s California screenings in San Francisco, Fresno, Milpitas, or Sacramento, I’d like to do the same. You can notify me by commenting, linking or trackbacking my Gainesville review and I’ll update that post with links to tonight’s reviews.

Thanks and have fun at the early screenings!

Even the Cloverfield Monster Does Endorsements

shlusho shirtMaybe it’s because I’ve seen the power of respectful, well-done product placements, but I noticed a few brands (when my eyes weren’t shut) at my recent pre-screening of Cloverfield. Kudos to those marketers who managed to secure prime brand placement without hurting the story in the middle of a first-person war zone formerly known as Manhattan. Also, thanks for helping support such great entertainment!

The brands I noticed and when:
Sephora: Rob leans against Sephora building with brand above his shoulder, just as his phone dies;
Nokia: Rob cries it out on a subway bench with Nokia by his side;
Aquafina: Rob pries Aquafina machine with crowbar as brand swings toward camera;
Mountain Dew: this shot seemed the longest (maybe cuz I Do the Dew daily), behind/above Marlena as she tends to her wounds (was this the same machine Rob previously pried open?)
PayPerPost: written with sharpie on Cloverfield Monster’s forehead as Hud gets a close-up 😉
Slusho (if you count ARG IG brands): Jason’s t-shirt at the party [above image credit: projectcloverfield.com]

I’m sure there were plenty more (I think Bonine was subliminal), but at least those above pulled off some monster product placements. If you saw others, please share what/when via comments…

1st Cloverfield Review: It Will Make You Sick — But It Will Be Worth It!

cloverfield review
My wife had to stop watching multiple times. The first girl we spoke to after the movie felt queasy. Someone was throwing up in the bathroom afterward. What movie could have this effect, and yet people exited with stunned smiles on their faces? The movie without a name…Tagruato’s Revenge…Slusho Brain Freeze Makes Monster Eat New York…1-18-08…Cloverfield.

I was lucky enough to catch the first public screening of Cloverfield tonight — joined by my wife, my bro, my nephews (see KidReviewer’s Cloverfield review) and the Atom Splitter (see Steve’s review). I can’t say why the first screening of the most anticipated movie of 2008 was in my town of Gainesville, FL. I can’t say why it was 5 days before any of the other early screenings planned across the country. All I can say is “thanks Jason” for the tip, “thanks Paramount” for loving Taserland and “thanks JJ” for a freaking-fantastic, first-person, fright-filled monster flick.

Out of respect for those who haven’t seen it, I won’t share full storyline here. However, I will share some key thoughts and observations. If you don’t want any hint of spoiling — STOP READING NOW.

cloverfield review

Likes:
– The Cloverfield ARG building up to the movie: it’s just about the only way you have any backstory on the monster.
– Immediate monster footsteps: even before Paramount and Bad Robot logos show up.
– Hard to describe, horrific monster: I will share that some movements reminded me of bat walking, face reminded me of Predator, pulsating ears/head reminded me of Beowulf Grendel and leave further Cloverfield monster depictions to KidReviewer.
– First-person camera: makes the entire movie feel action-packed and really amps up the monster scenes (imagine Half-Life Snarks 10X bigger wickeder coming at you and your vidcam)
– Overwritten vid footage as construct for some personal backstory.
– Decent character development so I cared when bad things happened to good people — and they did, repeatedly.
– “Hud the Stud”: OK, so he’s no stud, but he carried the cam, had the best lines and was my favorite character.
– Nightvision on the vidcam: ‘nuf said.
– No cop-out on the ending.

cloverfield review

Dislikes:
– Time frame of vid clips: didn’t match ARG buildup, probably because spring shooting complicated January timeline (and I’m guessing the extent/success of ARG was not contemplated during shooting). Still seems like there should have been away to stay consistent in ARG and movie.
– Too short: only 75 minutes by my count. Although thoroughly enjoyable, there was plenty of opportunity for building more suspense or meatier scenes (e.g. military detention remarkably short and frazzled)
– People are going to be sick: Although I came out fine, this movie should come with a warning to take your Dramamine/Bonine first. In fact, I predict viral marketing will benefit from “this movie makes people sick” reality.

cloverfield review

Summary: If you like action films, genre-breakers, Gen-Y, scary movies, or monster flicks, you will like Cloverfield. Go, take some friends and find out why Rob is, like, my main dude!

Cloverfield: A Building ARG Climax

News reports surfaced yesterday about a Tagruato Oil Rig collapse (Chaui Station), with possible T.I.D.O. Wave involvement. If you haven’t already done your research on Cloverfield, now would be the time. Something very big is heading our way 1-18-08, and I’m not talking about a monster-sized Slusho.

Related images: cloverfield, tagruato, tidowave, 1-18-08, cloverfield movie, slusho, cloverfield monster