Category Archives: obama

IZEAFest: Like an Obama, Palin, Arrington & CarrotTop Love Child

Imagine combining the best speakers, the best bloggers and Orlando fun into one event-packed conference and you’d have IZEAFest — September 11-13.

The speaker lineup is crazy, including top bloggers such as Merlin Mann (43folders.com), Jeremy Schoemaker (shoemoney.com), Tamar Weinberg (techipedia.com), Loren Feldman (1938media.com), Stephanie Agresta (internetgeekgirl.com), Loren Baker (searchenginejournal.com), Brian Clark (copyblogger.com), Etan Horowitz (Orlando Sentinel), Tony Hung (deepjiveinterests.com), John Chow (johnchow.com), Alexander Schek (fayerwayer.com), and Steve Spalding (howtosplitanatom.com) — and that’s less than half of them.

Bloggers, advertisers, entrepreneurs and social media butterflies will take over Orlando’s Grand Bohemian to discuss topics such as:
– Improving Your Content
– Big Money Bloggers
– Growing Traffic
– What Advertisers Want
– Social Networking for Bloggers
– Compelling Video
– Tools & Plug-ins
– Blog Design

After a couple days of throwing down some knowledge, the event culminates Saturday night with IZEAHunt — a multimedia team scavenger hunt throughout downtown Orlando. My suggestion: wear clothes you won’t mind throwing away at the end of the night. For those still alive Sunday, Universal will experience a blogger takeover the likes of which they’ve never seen — bloggers in shorts and tanks, scary…;-)

If you’re interested in blogging, social media, online advertising or just Florida’s startup/technology scene, don’t miss IZEAFest. Whereas most conferences of this scale cost hundreds or thousands, the $65 ticket price is unheard of — although you do have to consider the “ruined clothes” cost. I hope you join us!

For those of you that don’t already know, IZEA is a portfolio company of mine. Oh, and for those of you still hoping for a picture of the Obama, Palin, Arrington, CarrotTop love child, here you go:

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Yes We Can, Sell the Sizzle

steakThere are a few sayings in marketing, sales and fundraising that involve “Sizzle” and “Steak”. The most common is to “Sell the Sizzle, not the Steak”. At other times, a hard-nosed operator might be referred to as “All Steak, not much Sizzle”.

A few ways to think about Sizzle and Steak are:
1) Sizzle = heart, Steak = mind
2) Sizzle = benefits, Steak = features
3) Sizzle = marketing, Steak = value
However, you define them, the general idea is that you can sell things on promise or substance. Hopefully, your company/products can deliver both.

This isn’t a political blog and, with independent/libertarian leanings, I haven’t chosen a horse in this presidential race. However, I ran across an example today of selling the Sizzle in the presidential race. I have no idea if the Steak is filet mignon or ground beef, but no one seems to match Barack Obama‘s current Sizzle.

Will.i.am was inspired by Obama’s “Yes We Can” speech and turned it into a music video full of Sizzle (and celebrities). I’ve embedded it here. So…will Sizzle be enough to sell the American people?

Related images: sizzle steak, barack obama, obama, will.i.am, yes we can, yeswecan, yes we can video