Congrats are in order this week for a couple visionaries, Sean Corcoran of Forrester Research and Ted Murphy of IZEA. Sean published a break-through research report on the value of sponsored conversations, continuing Forrester’s track record in leading-edge Interactive Marketing Research. The report, entitled “Add Sponsored Conversations to Your Toolbox: Why You Should Pay Bloggers to Talk About Your Brand” discussed pros and cons of sponsoring bloggers, and shared some key components of successful campaigns: 1) Disclosure, 2) Authenticity, 3) Relevance, & 4) Relationship.